BeIN Sports, the Qatar-based broadcaster, has reaffirmed its exclusive rights agreements with ten Southeast Asian countries for the 2023 Rugby World Cup in France, set to take place from 8th September to 28th October.
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All 48 rugby world cup matches will be broadcast live by BeIN in Hong Kong, Singapore, Malaysia, Brunei, Indonesia, Timor-Leste, the Philippines, Thailand, Laos, and Cambodia.
It previously held rights in the region to cover the 2019 Rugby World Cup in Japan, but now the broadcaster is also covering Middle East and North Africa. A dedicated pop-up channel called “beIN Sports Rugby” and an app called beIN Sports Connect will broadcast coverage of the 2023 rugby tournament.
Tournament : 8 September to 28 October 2023
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The beIN Sports Rugby channel is set to launch on September 1, one week before the tournament kicks off, and will continue to entertain rugby fans until November 5. It will be available through select pay-television platforms in the region and through beIN Sports Connect.
This channel will air round-the-clock rugby programs featuring highlights from previous World Cups leading up to the tournament.
The managing director of beIN Asia Pacific, Mike Kerr, expressed enthusiasm about the partnership with World Rugby.
Since the last Rugby World Cup in Japan, the rugby fan base in Asia has grown considerably. The collaboration between World Rugby and beIN Sports is an excellent opportunity to showcase the sport to a wider audience, further igniting the growth and interest in this region.
In the opening match of the Rugby World Cup, France will face New Zealand on September 8.
Rugby World Cup rights have been secured in various regions, including New Zealand (Sky), Ireland (RTÉ and Virgin Media), Japan (NHK, Nippon TV, and J Sports), Italy (Rai), and Australia (Nine and Stan Sport).
In most of the sport’s major markets, World Rugby handles rights sales in-house rather than through the IMG agency.